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work  · Feb 2017 to Feb 2018 · Rabobank Groep and Paradiso

Earlier research roles

User research at Rabobank for a financial planning product, and research at Paradiso into why concert attendance stalled.

Two short research roles. At Rabobank I did user research that fed into the design of a set of financial planning products.

Then came Paradiso, the Amsterdam concert venue. There I analysed holders of the Indiestadpas card to find out why their attendance stalled, and proposed a strategy to raise the average from four to ten events a year.